• With the much-hyped release of this “battle to end all battles” movie, online emerged as the advertising medium of choice to reach the traditionally hard-to-find 15 to 18 year old males
• The sci-fi nature of the movie also lended itself to the use of a very interactive destination web site
• The use of dynamic Flash creative ensured that the message remained interesting, up-to-date and engaging for the target audience

Campaign Details

After careful consideration, the following sites from the r-kimedia portfolio were selected to run this campaign based on the % of their audience falling within the target audience:

The following formats were used on the various sites

• 468 x 60 richmedia banners
• 120 x 600 richmedia skyscrapers

Below is a breakdown of the campaign

Creative Placements

Click on a thumbnail to enlarge

Destination Website