March 2009 - r-kimedia Ltd - London

Fantastic News! r-kimedia expand their Silver Surfers Portfolio!

If you have clients wishing to reach this essential demographic of web users aged 50+, then look no further!

We now offer over 2.25 million unique users generating 12 million page impressions each month across quality lifestyle sites!

We also have a Blind Network of users aged 45 years+ which offers 6 million ad impressions per month, with cpm rates starting @ £1.00 up to £3.50 cpm across all display formats.
This portfolio of websites also has 125,000 Opt In email subscribers. All the sites will also run advertorial and integrated campaigns.

WHY TARGET THE MATURE MARKET

50/50 in 2020
50% of the UK’s adults will be aged 50 or over by the year 2020. Can your audience wait 11 years to reach 50% of their target market?

Tap into a £205 Billion market
Over 50s hold 80% of the nation’s wealth. They buy 50% of all holidays, 50% of all face cosmetics, 61% of all new cars. Despite these compelling facts, 95% of all campaigns are aimed at under 50s. Why are so many marketeers missing out?
Millennium Direct – The Mature Market, Jan 08

High disposable income
Half of over 50s would purchase an overseas property,
55% of these for retirement and over 25% for a holiday home with the main reason to downshift.
MRI Overseas Property, Feb 08

Time to travel
86% of UK over 50s have visited a travel website within the last year and a staggering 1.5m visited sites to book in Sept 05.
Nielsen Netratings, Jan 08

Discerning consumers
The over 50s tend to go for the 4 & 5 star hotels so we load products to suit them. They are brave customers who know their rights and are less worried about buying online.
Lastminute.com, Jan 08

• Spend longer online than any other age segment
• 58% use broadband
• Over 75% of all population with £50,000+ are aged 50+
• Over 50s hold 60% of all UK Savings accounts
• Controls 80% of the country’s wealth

We are very pleased to work closely with these web publishers to provide you tailored packages to suit your requirements. For further information on our Over 50s publishers, please get in touch.

The r-kimedia Team